Search Engine Optimisation
SEO (Search Engine Optimisation) Tony Blair once said Education, Education, Education when fighting a general election in the UK. In SEO (Search Engine Optimisation) It’s Position, Position, Position. There have been a lot of figures thrown around regarding online purchasing and buying power, all of them saying the same thing. The amount of money spent online, in all areas is simply staggering. The whole world is your market place, it’s so easy to make sales online, you are not limited to your local area, unless of course you provide a local service.
SEO (Search Engine Optimisation) Its a global world we live in, its no longer enough to just advertise locally, or add your business to the yellow pages. If you are selling any kind of product then you must make use of the global market place. The increase in your business sales and revenue could be unlimited, you must ensure that your global presence is being seen, you must ensure that when someone in Holland or America type your product name into Google then you are at least on the first page. This is why SEO (Search Engine Optimisation) is so very important to you. Good Search Engine Optimisation is essential.
There is a catch of course, you really have to be on the first page of Google and here’s why;
- Number one position receives 42.25% of all through traffic
- The second placed site receives 11.94%
- Third place on the first page gets 8.47%
- The fourth placed position on page one receives 6.05%
- The others on the first page are under 5% of traffic
- The first ten results (on page one ) received 89.71% of all click-through traffic,
- The next 10 results (normally listed on the second page of results) received 4.37%
- Third page receives a total of 2.42 %
- The fifth page receives a total of only 1.07%
- All other pages of results received less than 1% of total search traffic clicks.
This refers to Google, Bing, Yahoo and others are nearly the same, but when it comes to traffic Google is the search engine we are interested in. Let’s make one thing clear no one can guarantee you a number one position, that is down to Google, SEO is an on-going process, you may be on the first page one day and drop to page five for no apparent reason, it’s all part of the SEO experience.
Of course there are ways to make sure you have the best chance to get to the first page, SEO (Search Engine Optimisation) is really quite simple and there are certain ground rules you need to understand and follow. SEO (Search Engine Optimisation) can be split into three parts;
Search Engine Optimisation On page UK SEO
This simply means ensuring that Google or search engines understand what keyword you are trying to rank that page for, Google looks for certain indicators on every page it crawls.
Search Engine Optimisation; Keyword research the most important area of Search Engine Optimisation, you NEED TO CHOOSE THE RIGHT KEYWORDS this is vitally important, you must have keywords that will bring buyers and traffic to your site. Its no use having the best looking site with all the fancy bells and whistles, if you only bring in visitors looking for, or searching for Free widgets, you need to rank for buyer keywords, buyer keywords would be: buy widgets or widget shop or buy widgets online. These are buyer keywords, and you can bet that your visitors for these keywords are coming to your site with cash in hand, looking to spend money. Its then that your site should do its job, and convert the visitor into a buyer. So before you do any Search Engine Optimisation, research and choose your keywords with care.
- Original Content
- Use of keyword and LSI keywords within that content
- Use of HTML tags (H1.H2.H3)
- Decoration of keyword (Bold, Italic, Underline)
- Authority outgoing links
- Internal page linking
Get this right and Google will start to like your site.
Off page SEO (Search Engine Optimisation)
This means Google will evaluate who is linking back to you, the are two types of links follow and no follow, both are needed to have the natural linking look, however do follow links have more power. Be warned though you cannot just rush out and start building backlinks to a new site as Google will notice and penalise your site, dropping you down the SERPs. Link building is a slow and steady process. Search Engine Optimisation for off page should be slow and steady. Google looks for natural looking Search Engine Optimisation patterns.
Social Signals SEO (Search Engine Optimisation)
This is quite new to Google’s algorithm and it seems that Google is now looking at links from social sites like Facebook and Twitter Etc. more of these links are now needed, and will give your site a boost.
Search Engine Optimisation FREE Report.
[box style="notice"]Would you like us to have a look at your site (its free) and we will give you free and detailed SEO (Search Engine Optimisation) report, that will tell you where your site can be improved, and how to improve it.[/box]
[box style="warning"]If you are going to use any SEO (Search Engine Optimisation) company you must ensure that the techniques they employ are White hat (that is following Google rules) if Google catches you building spammy links at a fast pace, they will punish your website. This normally means a drop in rankings or even complete removal from the SERPs index, that’s a disaster. So make sure you ask if the follow Google guide lines. You cannot cheat with SEO (Search Engine Optimisation).[/box]
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